A comic series in its prime

Bob Budiansky was really the first victim of the Transformers' massive success. Within 18 months of hitting toy shelves, newsstand racks, and television channels, the Transformers franchise had gone from zero to phenomenon. Hasbro was even sourcing and assimilating as many transforming robot toys as it could into its own range. Sadly, for the writer …

Launch issues

Before Tuesday, 8th of May 1984 there was nothing. And then, with one almighty marketing department thunderclap, Transformers (US) issue 1 came into existence! It was the very first Transformers-branded product ever released. It was the Big Bang of the Transformers Universe. In 1983, a comic book publisher called Marvel was tasked by toy-makers, Hasbro, …