Another time and base

It all started when an unexceptional lorry trailer split apart and fell open to become an alien headquarters combat deck. That was Christmas Day back in 1984 when I received Optimus Prime. I was utterly captivated by this brand new robot in disguise and how a lorry cab could turn into a robot and how …

A comic series in its prime

Bob Budiansky was really the first victim of the Transformers' massive success. Within 18 months of hitting toy shelves, newsstand racks, and television channels, the Transformers franchise had gone from zero to phenomenon. Hasbro was even sourcing and assimilating as many transforming robot toys as it could into its own range. Sadly, for the writer …

Team building

My passion for all things Transformers didn't come into its own until early summer 1986 when Hasbro announced its new range of Special Teams; four themed groups (aircraft, cars, military, emergency) of combining Autobots and Decepticons. There was something about these groups of robots--actual teams--that really sparked my imagination. From what I'd seen of the …

Launch issues

Before Tuesday, 8th of May 1984 there was nothing. And then, with one almighty marketing department thunderclap, Transformers (US) issue 1 came into existence! It was the very first Transformers-branded product ever released. It was the Big Bang of the Transformers Universe. In 1983, a comic book publisher called Marvel was tasked by toy-makers, Hasbro, …

The joy of a collection that’s as unique as you are

The first few Transformers I ever owned were birthday and Christmas gifts from family. Thus, my early Transformers collection was picked out for me in a combination of what other people thought I would like, coupled with my own subtle and not-so-subtle hints. It wasn't until early 1987 that I bought my first Transformers toy …